be nice has a simple ethos: when you’re good to yourself first, eeeeverything else gets better.
We make clothes that feel like a reminder you actually want to wear for real people starring in their own underdog origin story that somehow involves 17 plot twists, 4 side quests, and at least one dramatic rebirth per month.

be nice is for people who are trying to live with more presence, curiosity, grace and ease. It’s for the ones who want to look good and feel good without pretending to have any idea what they’re doing at any given moment.

We’re building a community, a place where comfort, creativity, and self-kindness are the priority.

be nice. To u first. Then let it aaaaallll spill out. love u <3